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nothing. lol. they are just canvas toys. They have become really popular in the design community because a lot of graphic designers, musicians and artists have designed some too. So you end up with limited editions etc and people trade them on the net.
You get 8inch tall ones now though that come with accessories.
They've started a whole new trend infact, creating a way for freelance designers and graffiti artists to make money out of their creativity. It's a great way to advertise too. I think you can actually get plain ones that you can paint yourself.
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